First things first, we need to find out if your brand is toxic.
(Don’t think you have / need a brand? Talk to us.)

Does your stationery use any fonts in the shameful list below?

Your choice of typeface says a lot about you and your business. An important first step in creating your brand is to select an appropriate font family which suits your desired image. Don’t worry, we can help you choose wisely.

Was your logo designed in “WordArt” or “MSPaint”?

Does each bit of your stationery look slightly different from the others?

Is your colour scheme in the dated list below?

Just like your wardrobe, colour tones can go out of fashion – that’s why some major brands make subtle adjustments to theirs through the years.


Are your contact details (telephone, address, email) out of date?

Is your logo a clip-art cartoon or downloaded free from the web?

Are your business cards printed at home on your inkjet printer?

Do people ever say “oh, I didn’t realise that’s what you did”?

Do your business cards have “Printed for free” by someone on the back?

Are you a bit embarrassed to hand someone your card?

If you’ve answered Yes to any, we need to talk. Your brand may need a detox. Give us a call 020 7924 3533 and we can arrange for a free and honest appraisal of your existing identity. It needn’t be painful. Sometimes we can spend an hour or two on a quick facelift. Or if you can afford to invest a bit more in your identity, we’d be delighted to chat through some options.



Are you breaking the law

New laws came into force in 2008 requiring companies and limited liability partnerships to make sure that their legal name was stated in legible lettering on all letters, order forms, invoices receipts, websites and emails. Check now. Are you complying with the law?
It doesn’t stop there. You’re also breaking the law if your letterheads don’t have the following printed on them:

• Your place of registration (ie. England, Wales, Scotland, Ireland
• Your company registration number
• Your registered office address

It’s not really in our interest for our customers to be in jail, so please check you’re not a Larry Law-breaker. If you are we won’t tell—just stop using your old news letterheads and get some new ones printed sharpish. Check out our range of lovely stationery.

Source: The Companies (Registrar, Languages and Trading Disclosures) Regulations 2006.